To promote the launch of tiny coke cans, Coca-Cola installed a series of miniature kiosks throughout five different major cities in Germany with the message, “It’s the little things in life that make us happy.”
Paris Public Transport Launched Poster Campaign Aimed at Educating Locals with Their Selfish Behavior
Hop it! A frog jumps over the barriers to the dismay of his fellow passengers.
RATP, the city’s transport authority, has launched a poster campaign aimed at ‘educating’ locals in how to behave. Likening Parisians to animals, it shows a variety of them horrifying onlookers with their selfish behavior.
Sociologist Julien Damon, who helped carry out the RATP survey, said: ‘These types of bad behavior have always existed, but what has changed is that we are less prepared to tolerate them.
To promote Volkswagen Trucks, with the slogan “For every kind of load, Brazilian ad agency BBDO came up with interesting ideas and using cartons normally used for eggs, milk, vegetables and beer.