To promote the launch of tiny coke cans, Coca-Cola installed a series of miniature kiosks throughout five different major cities in Germany with the message, “It’s the little things in life that make us happy.”
They even had a pint-size vending machine. The kiosks sold an average of 380 mini cans per day, which Ogilvy says is 278 percent more than a typical Coke vending machine.
via: adfreak
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