As designer you need to be fully aware of any hidden symbolism because you have full control of your design and can use symbolism to convey messages to your advantage. For this post I have compiled 10 smart logos designed with hidden symbolism. To make it more interesting try to figure what the hidden messages are before reading the explanations. ~ Source
This one is quite famous. Simply look between the “E” and the “x”, yes, there is a white space which makes an arrow. The arrow represents speed and precision.
Amazon logo is not only smiling but notice that the arrow goes from “a” to “z”. Yup, Amazon has everything from A to Z.
Woman is making a pose that forms the Australian continent between her leg and her arm.
People over 50 would know this one. There is a peacock in the middle, in white color. It was quite obvious years ago, but now the peacock is a bit tough to spot.
Baskin-Robbins is famous for having 31 flavors, one for each day! So they have incorporated the ’31′ in pink color in their ‘BR’.
This one is an awesome one. You can see the tree, but the sides of the tree have a white space, which makes up a monkey and lion staring each other. A perfect logo for a zoo — don’t you think?
Sony Vaio is a famous Sony sub-brand, and its logo also has some hidden details. The letters “V” and the “A” form an analog signal while the letters “I” and the “O” represent the binary digits 1 and 0.
Each icon within the logo represents an aspect of its business. For example, the shirt (below the heart) symbolizes “clothes” and represent fresh laundry and looking good.
Do you see the right half of a smiley face? Or do you see a lower case “g”? In either case, you’d be correct.
Take a look and you’ll see a whale’s tail, the letter “W” in green and the white space forming an “H” for Hartford.
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